However, as a real estate agent, are you able to use drones to help you in your business? According to Luis Enrique Coll, a real estate expert, you can! Here are different types of drones that can be used in a real estate business:
- Multi-rotor drone – this type of drone can only stand a short period of time in the air. However, it is a cheap option if you need only short footages of your real estate properties. They require a lot of energy to operate but it is the most commonly used in most business projects.
- Fixed-wing drone – fixed-wing drones are those that look like a small plane. They can stand longer in the air even for using a lesser amount of energy. Although they can easily glide, it won’t be possible to hover in one spot, especially if you prefer to have a 360-degree view in one area.
- Single rotor helicopter – this variety is less common, but can also be used for different purposes in business. For example, you can use the helicopter drone can be used to carry heavy equipment, or carry a bulky type of camera.
According to Luis Enrique Coll, here are some ways for real estate agents to use drones in their business.
How Real Estate Agents Can Use Drones to Help Boost Sales
1. Drones can give a birds-eye view in a pre-selling property
One of the biggest challenges for real estate agents is selling lots for a newly constructed neighborhood. A lot of people have no idea of what a property development looks like, and they might be discouraged to buy if they don’t see an overview of the whole area.
Giving them a clip of footage captured by a drone will help them to see the benefits of buying a pre-selling property, especially when there are beautiful nature landscapes nearby.
2. Drones can help give an overview of the neighborhood
Aside from seeing the whole development, drones can also help in giving an bird-eye view of the neighborhood. The neighborhood is a factor for home buyers because most people want residences which are accessible to other places.
Capturing footage of nearby recreation, hospitals, schools, groceries and other important establishments which are near the property can help you gain advantage in selling the property. You can also capture footage of the amenities within the neighborhood such as parks, community centers and other activities that will entice your buyers.
3. Drones can aid in providing professional-looking footage of your property
If you are also part of the marketing team in the real estate company, your brand may require you to have professional-looking footage. Aside from making indoor footage, you would also need to have outdoor video clips.
In fact, it is more considerable to have outdoor footage if you are planning to sell property because the exteriors are the ones which do not change quickly upon a potential customer’s move. By having a drone, you are able to create a smoother footage form the top, gliding and panning towards the sides, and other types of angles for your footage.
4. Drones can help in creating footage clips for promotional content
You may need a lot of other footage to promote your content and make stunning videos. You can use this content and post it in social media networks and as an introductory video in your website.
Having drone clips can be an additional plus because it can help gather clips where users can see the the properties within the village, which may also entice them to see the beauty of the overall development.
5. Drones can also help create time-lapse videos of a developing property
If you want hovering time-lapse footage of a developing property, you can do this using drones. Drones can stay in one place, move slightly, or go from bottom to top in a certain period of time to create these types of clips.
They can be used as a promotional content, as well as a preview content of a single property that you are planning to sell to your clients.
Keep in mind that you must secure permits to fly drones in your area as well. Drones can be used by any businessthat hopes to capture high-quality videos for content. Whether its to show to single customers or provide video previews in a website or in traditional promotional platforms, drones can be a useful tool to attach your cameras on.